Since its initial launching in 1990, the World Wide Web has completely revolutionised how marketers do business with their customers. Web 2.0 and Web 3.0 platforms have evolved to allow for a dialogue to be created between the business and its key stakeholders to build brand equity. While the future of such an innovative and advanced… Continue reading The Future of Internet Marketing
In today’s consumer society, the evolution of the internet has allowed for consumers and businesses to interact in real time, promoting positive relationships and the delivery of timely and accurate information. Although the rise of Web 2.0 and 3.0 has made many forms of static internet marketing redundant, does that mean that Web 1.0 has become useless?… Continue reading Internet Marketing Today
In an age where social media advertising dominates a large proportion of promotional strategies, rarely do we consider how far social media has come since the early days of inflexible and non-interactive communication. Search Engine Optimisation In the early stages of the World Wide Web, which is otherwise known as Web 1.0, internet marketers were… Continue reading The Origins of Social Media Marketing
The Past, Present and Future of Social Media Marketing 